Rented ERP, dev-shop lock-in
Per-seat licences, certified-consultant maintenance, and code you will never own.
AI operating systems · custom software · est. 2023
Software you own.Built to outlast us.
We build AI operating systems — and the custom software around them — for operators doing $10–50M. One platform across your people, your processes and your data. You own every line of it on delivery.
0%Client-owned code
0Developer to maintain it
0Required retainers
Struck, not polished
01 — The thesis
The system that
outlasts the vendor.
Most software for the mid-market is rented, rigid and engineered so you can never leave. Agencies build complexity only they can maintain; platforms charge per seat forever and call it partnership. The bill arrives at the worst possible moment — in diligence, when a buyer prices your dependence.
Ownership-first studio
Scoped builds, full code transfer, and architecture your own team can extend.
02 — What we build
An operating system
for the company.
Not another app beside the eleven you already pay for. An AIOS sits over the whole operation: it holds what your company knows, and it does the work — the quote, the dispatch, the reconciliation, the follow-up.
Operational knowledgeDecades of decisions, captured instead of walking out the door.
One source of truthPeople, processes and data in a single system, not eleven.
Agents that executeRole-based agents that run the workflow, not just answer about it.
Decisions in the momentThe number you need, when you need it, from live data.
Enterprise valueA proprietary asset that compounds — and prices into your multiple.
K01Knowledge baseEverything the company knows, searchable and cited — and it stays when people leave.
K02Agents that do workSpecialised agents that price a load, draft the reply, chase the invoice, book the job.
K03Operations & dispatchLive status across jobs, loads, crews and carriers. Exceptions surface themselves.
K04Documents & quotesBranded quotes, confirmations and PDFs generated from real data in seconds.
K05CRM & pipelineContacts, conversations and opportunities on the same spine as operations.
K06Executive intelligenceThe dashboard the owner actually opens, built on the warehouse underneath.
And when the answer isn’t an operating system, we build the thing itself — integrations, customer portals, data platforms, telecom infrastructure, mobile apps. Same terms: fixed scope, full transfer, deliberately conventional architecture. How the AIOS works
03 — Selected work
Systems now
owned by others.
Each of these was scoped, built and transferred, and is extended in-house. We hold no code and no keys we could withhold.
The AI operating system for an industrial biomass & wood products manufacturer. Knowledge base, dispatch and logistics, orders and load board, CRM, instant branded quotes, and role-based agents that execute work — behind one prompt. Employees stopped searching five systems and started asking one.
Read the engagementA multi-tenant operating system for a services agency: voice agents, CRM, pipelines, workflow studio, website builder and a KPI lakehouse under one white-labelled roof.
Read the engagementCarrier-grade telecom underneath the platforms above — numbers, 10DLC registration and compliance, programmable voice, and a softphone that rings the right person.
Read the engagementDrag or scroll 01 / 03
04 — The engagement
Five steps. Each one
shifts power to you.
Together they are the product — and the reason our incentives point at your exit instead of your monthly budget.
01Scope
The comparison that matters is not our number against another agency's number. It is our number against what switching platforms actually costs you once migration, licensing, retraining and the months of disrupted operation are counted honestly.
02Build & transfer
The transfer checklist is agreed at scope, not negotiated at the end. Repository, environment configuration, deployment topology and the documentation needed to run it without us. There is no version of this where we hold your software hostage.
03Your team extends it
We do not build clever. Clever is how a vendor stays necessary. We build the boring, well-documented version, because the measure of the work is whether your developer — working with Claude Code — can extend it next quarter without calling us.
04Optional retainer
Some clients keep us on for a roadmap. Others take the keys and we do not speak for six months. Both are fine outcomes, and the second one is the proof that the first was a choice.
05Phantom equity
Instead of the full price up front, we take phantom equity that pays when you exit. It aligns the only incentive that matters: we make more when your company is worth more, and we make nothing from your continued dependence.
ObsidianHandover record
OWNED
Q2 — Delivery & transfer
Repo transferred · docs complete · 3 modules extended in-house · 0 required retainers · 1 approval pending.
Priced below an ERPswitch, owned on delivery —and we’re paid out of yourexit, not your dependence.The positioning lock · Obsidian Labs
06 — Start a build
Tell us what the
system has to do.
Start a build
What we need first
The workflow that hurts.One process, described plainly. We scope from that, not from a feature list.
What you get back
A fixed number and a date.Scope, price and delivery — with the transfer checklist attached up front.
Who you work with
The people who build it.No account layer. The engineer on the call is the engineer on the repo.